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- strategise, execute and analyse all content writing related effort required for copy writing for Email, SMS, WhatsApp related campaigns. We would need to scale up our campaigns related to Push notifications since we have taken our mobile app live.
- Managing content writing agency for getting SEO content delivered. This resource would be managing timely delivery of content requested by SEO agency.
- Keep updating L&T-SuFin's blog with new topics and improvements on existing ones.
- Managing other activities such as knowledge session webinars (that we need to start as promised in our subscription offerings).
- Working on deep research-based reports and thought leadership focused content in the form of ebooks (that would be relevant for lead nurturing).
- Working on other tasks such as writing case studies (success stories for our existing customers), editing PLP and PDP content wherever required.
Content Marketing Manager - Mumbai, India - Larsen & Toubro
Description
His/her responsibility would be to –