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- Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches
- Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals
- Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals
- Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups
- Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio
- Analyse current brand positioning, metrics, and consumer insights improve all markers for the project and portfolio brands
- Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels
- Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy
- Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals
Brand Manager - Bangalore, India - iimjobs
