Marketing Branding Manager - Surat, India - Orange O Tec Pvt ltd

Description

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Develop and implement comprehensive marketing strategies across various channels, including social media (organic and paid), TV, exhibitions, events, and traditional advertising (print & magazines).
• Conduct market research and analysis to understand target audiences, brand awareness, competitor activity, and industry trends.
• Manage the marketing budget and ensure all spending aligns with strategic goals.
• Develop and manage marketing campaigns across all channels, including social media, exhibitions, website, brochures, and online lead generation.
• Track campaign performance using various metrics and generate reports to measure success and identify areas for improvement.
• Collaborate with creative agencies to design marketing materials.
• Maintain relationships with media vendors and publishers to secure placements and ensure positive brand representation.
• Develop and manage customer relationships by understanding needs and collecting feedback through surveys.
• Work with sales and other departments to align marketing activities with overall company goals.
• Stay up-to-date on the latest marketing trends and technologies.