Vice President Marketing - Delhi, India - Skyleaf Consultants LLP
Description
Job Description: Offline Marketing - AVP
Experience-min 10 Years
Position Overview:
As a Visual Merchandiser, you will play a key role in enhancing the brand image and driving sales
through effective visual presentation strategies. Your responsibilities will include overseeing EBO
(Exclusive Brand Outlet) branding, BTL (Below-the-Line) activities, in-shop branding, and
strategizing the overall look and feel of the brand across all touchpoints.
Key Responsibilities:
1. **EBO Branding:**
Develop and implement branding strategies for Exclusive Brand Outlets (EBOs) to ensure
alignment with the brand's identity and values.
Collaborate with cross-functional teams to create engaging visual displays, signage, and
promotional materials that enhance the EBO experience and drive foot traffic.
Monitor and maintain brand consistency across all EBOs, ensuring that visual elements reflect
the brand's ethos and messaging.
2. **BTL Activities:**
Conceptualize and execute below-the-line (BTL) marketing activities, including events,
promotions, and activations, to increase brand visibility and engagement.
Collaborate with marketing and sales teams to develop BTL campaigns that resonate with target
audiences and drive traffic to retail outlets.
Evaluate the effectiveness of BTL activities through metrics such as footfall, sales uplift, and
customer feedback, and provide insights for continuous improvement.
3. **In-Shop Branding:**
Design and implement in-shop branding initiatives to create impactful visual displays and
merchandise presentations that drive sales and enhance the overall shopping experience.
Work closely with store managers and sales staff to ensure that in-shop branding aligns with
merchandising guidelines and reflects current promotions and campaigns.
Regularly refresh in-shop displays and signage to maintain visual interest and highlight key
product offerings.
4. **Strategizing Brand Look and Feel:**
Lead the development of visual merchandising guidelines and standards to ensure consistency
in brand presentation across all channels, including retail stores, online platforms, and third-party
outlets.
Collaborate with creative teams to develop concepts for seasonal campaigns, window displays,
and product launches that convey the brand's identity and resonate with target audiences.
Conduct regular store visits and audits to assess compliance with visual merchandising
standards and provide guidance and support to store teams as needed.