- Manage and optimize our ad tech stack, including but not limited to ad servers, DSPs, SSPs, DMPs, and other relevant platforms.
- Implement and maintain tracking pixels, tags, and other ad-serving mechanisms to ensure accurate measurement and reporting of campaign performance.
- Collaborate with cross-functional teams to develop and execute data-driven advertising strategies that align with client objectives.
- Monitor industry trends and technological advancements to identify opportunities for innovation and optimization within our ad tech infrastructure.
- Troubleshoot technical issues related to ad serving, tracking, and attribution, and implement solutions in a timely manner.
- Conduct regular audits of ad tech systems and processes to ensure compliance with industry standards and best practices.
- Provide training and support to internal teams on ad tech tools and platforms as needed.
- Stay informed about regulatory changes and industry developments affecting the digital advertising ecosystem.
- Bachelor's degree (min.)
- Familiarity with HTML, JavaScript, and other web technologies.
- Proficiency in ad serving technologies such as Google Ad Manager (DFP), AdSense, or similar platforms.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
Programmatic Adtech - Mumbai, India - Network18 Media & Investments Limited
Description
Be a part of India's largest and most admired news network
Network18 is India's most diversified Media Company in the fast growing Media market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments. The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.
Network 18 brings together employees from varied backgrounds under one roof united by the hunger to create immersive content and ideas. We take pride in our people, who we believe are the key to realizing the organization's potential. We continually strive to enable our employees to realize their own goals, by providing opportunities to learn, share and grow.
Position Overview:
Seeking a skilled Ad Tech Specialist to join our dynamic team. This individual will play a pivotal role in managing and optimizing our advertising technology stack to drive impactful results for our clients. The ideal candidate should have a strong advertising technology background combined with a deep understanding of digital advertising platforms and strategies.
Position Overview:
Seeking a skilled Ad Tech Specialist to join our dynamic team. This individual will play a pivotal role in managing and optimizing our advertising technology stack to drive impactful results for our clients. The ideal candidate should have a strong advertising technology background combined with a deep understanding of digital advertising platforms and strategies.
Responsibilities:
Qualifications:
Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.
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