CouponDunia - Head/Senior Manager - Affiliate Marketing (4-10 yrs) - Mumbai, India - iimjobs

Description

As the Head of Affiliate Marketing, you will play a pivotal role in shaping and executing CouponDunia's affiliate marketing strategy along with leading and nurturing the affiliate team.

Your responsibilities will include :

Strategy Development and Implementation:

• Lead the development and implementation of a comprehensive affiliate marketing strategy to drive substantial traffic and boost sales through affiliate partners.
• Align the affiliate marketing strategy with overall business goals and objectives.

Merchant Relationship Building:

• You will work with merchants from top ecommerce brands in India. It includes Amazon, Flipkart, Myntra and many others. You will develop and maintain strong relationships with merchants across the ecommerce landscape to understand their advertising needs and goals.
• Experience working with toplevel executives, including decisionmakers. Present reports, trends and pitch new products.

Affiliate Partner Recruitment:

• Identify and recruit new affiliate partners, ensuring their relevance to our brand and target audience.
• Evaluate potential partners and negotiate terms to secure mutually beneficial collaborations.

Manage Existing Relationships:

• Manage and nurture relationships with existing affiliate partners, overseeing commission rates, monitoring performance metrics, and providing ongoing support and guidance.
• Implement effective strategies for partner retention and satisfaction.

Campaign Management:

• Oversee the creation and management of affiliate marketing campaigns, including developing promotional ideas and marketing materials in liaison with relevant teams.
• Track and analyse campaign performance, optimising strategies to enhance overall performance.

Collaborate with merchant partners to ensure their expectations align with affiliate marketing strategies.


Performance Monitoring and Analysis:

• Utilize various tools such as affiliate reporting dashboards, analytics software and internal reports to monitor and track the performance of affiliate marketing efforts.
• Make datadriven decisions to adjust strategies and improve overall results.

Cross-Functional Collaboration:

Collaborate with other teams, including marketing, content, design, product and tech, to integrate and align affiliate marketing strategies with broader business objectives.

Industry Trends and Opportunities:
Stay abreast of industry trends and developments in the affiliate marketing space.

Identify new opportunities for growth and expansion within the affiliate marketing landscape.


Skills Required:

• Experience: A minimum of 4 years in affiliate marketing with a proven track record of driving sales and scaling business.
• Expertise: Indepth knowledge of affiliate marketing, onhands experience setting up campaigns via popular affiliate platforms, monitoring & scaling them. Networking & relationshipbuilding expertise, proficient with strategy and negotiation.
• Technical Proficiency: Experience with affiliate marketing tools and analytics platforms such as GA4, Looker Studio, tableau, Hasoffers, Trackier, Amazon Affiliates, Flipkart affiliate program etc.
• Strong Leadership Qualities: Should have a clear and strategic vision, and alignment with overall business goals and objectives. Leading and motivating the affiliate team, fostering a collaborative and positive work environment.
• Analytical Skills: Strong analytical and problemsolving skills, with the ability to interpret data and make informed decisions.