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Chief Manager - Mumbai, India - iimjobs

iimjobs Mumbai, India

2 weeks ago

Full time

Responsibilities:

Brand and Channel Strategy Development:

Formulate and execute comprehensive brand and channel marketing strategies in alignment with the company's overall goals.
Develop and implement channelspecific campaigns to optimize engagement and conversion.

Integrated Marketing Campaigns:

Plan, execute, and oversee integrated marketing campaigns across various channels, ensuring consistency and effectiveness.
Collaborate closely with internal teams and external partners for seamless campaign execution.

Market Research and Analysis:

Conduct indepth market research to identify trends and opportunities for brand and channel enhancement.
Analyse consumer behaviour and market dynamics to inform datadriven marketing decisions.

Content Creation and Management:

Lead the development of compelling content tailored for different channels, maintaining brand consistency.
Manage content distribution strategies to maximize reach and impact.

Partnership and Sponsorship Management:

Identify and cultivate strategic partnerships and sponsorships to expand brand reach across diverse channels.
Negotiate and manage relationships with external partners to ensure mutually beneficial collaborations.

Budget Management:

Develop, oversee, and optimize the annual marketing budget, ensuring efficient resource allocation for maximum ROI.
Monitor campaign performance against established KPIs and adapt strategies as needed.