Performance Marketing Associate - Bengaluru, India - GIVA

Description

• Plan & execute performance marketing campaigns across various channels - GoogleAds, Facebook Ads, 3rd party networks, etc.
• Take ownership of online campaigns and revenue.
• Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-EndFunnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversionfunnels.
• Running experiments on paid digital channels to find incremental value of digitalmarketing across user and customer cohorts.
• Designing experiments to improve the overall contribution of digital marketingtowards business in a profitable manner.
• Coordinate with the internal product, tech teams for timely execution of various digitalmarketing tasks and initiatives.
• Monitor and keep track of essential funnels and events in Marketing setup.
• Responsible for campaign management - planning, monitoring, optimization &reporting.

• 1+ years of relevant experience especially in Google Ads. Experience with e-commercebusinesses will be an advantage.
• Highly data-oriented approach towards planning and problem-solving.
• Self-motivated and willing to work in a startup environment
• Strong analytical skills and the ability to analyze data
• Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics,Appsflyer etc.)
• Hands-on experience with performance marketing channels Google ads, Facebook Ads,etc. in managing the marketing budget at scale along with the business objectives & KPIslike ROAS, CPI, CAC, LTV, etc.
• Proven track record of increasing user acquisition, engagement, and retention andmeeting/exceeding revenue and profitability goals.