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- Strategic leadership role for B2C/B2B/D2C requirements
- Expertise in handling/managing social media platforms
- SEO/SEM exposure
- Trend catcher and cost optimization expertise
- Media Analysis
- Taking responsibility of Social media marketing including website and social pages for brands
- Lead digital marketing activities for all existing brands and new categories to be launched.
- Guiding team in developing creative content basis the brands requirements/briefs
- Draw media plan and monitor and report, coordinating with digital media agencies and team
- Media agencies Handling
- Briefing and Coordination with various agencies and brand teams
- Provide strategic input to the brands considering characteristics of different digital platforms
- Competition activity analysis for all the relevant competition brands and categories
- Manage backend activities for various consumer engagement activities
- Manage activity calendar for the brands
- Manage various data points, collate and create insightful report
Head - Digital Marketing - FMCG/Consumer Durable (10-16 yrs) - Kolkata, India - iimjobs
