Brand Manager - Delhi - Maruti Suzuki

    Maruti Suzuki
    Maruti Suzuki Delhi

    1 day ago

    Full time ₹800,000 - ₹2,500,000 (INR) per year *
    Description

    Key Responsibilities

    • Formulate and execute the overall marketing strategy for assigned products.
    • Coordinate product promotion activities for both new and existing offerings.
    • Conduct brand strategy development, product profitability studies, and performance analysis.
    • Analyze current product performance and identify need gaps in the market.
    • Assess market potential by segment, including competitive landscape.
    • Conduct market research to identify opportunities for existing and new products in untapped segments.
    • Drive achievement of product volume, brand profitability, market growth, and market share targets.

    Branding Responsibilities

    • Assist the Head of Branding in all brand-related initiatives.
    • Compile brand and competitor information for strategic planning.
    • Manage marketing communication and product planning.
    • Coordinate and execute branding events and on-ground activations.
    • Manage outdoor media, working with dealers and advertising agencies for localized promotions and campaigns.
    • Support campaign development across various media platforms (Press, TV, Digital, BTL).
    • Understand and manage print/production processes.
    • Participate in consumer insight generation and leverage insights for communication strategies.
    • Handle direct media and event execution with in-depth knowledge of activation strategies.
    • Operate independently with minimal supervision, maintaining quality and consistency under time pressure.

    Skills & Competencies Required

    • Experience in brand management, including positioning and communication development.
    • Solid understanding of media planning, BTL activities, and digital marketing.
    • Ability to conceive and execute campaigns, while effectively navigating agency relationships.
    • Strong networking skills for coordination across departments and external partners.
    • Adaptability to dynamic business situations and a strong learning mindset.
    • Experience or knowledge of the automobile industry or motorsports is a plus.
    • Excellent communication, coordination, and multi-tasking abilities.
    • Strong process orientation, operational execution, and team collaboration.
    • Comfort with decision-making under time pressure.

    Education & Experience

    • Education: MBA (Marketing preferred)
    • Experience: 5–7 years in brand management/marketing roles, preferably in the automobile industry
    * This salary range is an estimation made by beBee
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