Social Media - Thane, India - Uppeel

Description

Company Overview

Uppeel Consumer Care Pvt. Ltd. is launching a new Beauty & Wellness brand, 'Uppeel' and building their core team. The brand has secured its pre-seed funding in March 2024, and has formulations backed by one of India's largest fragrances & flavours manufacturers. The brand is work in progress (as are we all ) and is slated to launch in July 2024.

If you have stellar communication skills – verbal, written and visual, a natural inclination for social media, strong aesthetic instincts for design and production, and love all things brand – you'll love this role. A keen attention to detail, ability to multitask and work well with people will only help

You can look forward to collaborating with a fun and close-knit agile team & together we will redefine the Indian Beauty landscape and build a brand that knows better and does better

About the Role

This is an exciting opportunity to be part of a dynamic 0-1 journey for a premium to-be-launched brand. As the social media & content executive, you will be part of the early team and have the opportunity to define the communication identity alongside the marketing head & founders.

Responsibilities:

1. Own responsibility for ideating & writing short and long form copy for the brand – blogs, website brand & product content, CRM, social media, scripts, performance marketing etc.
2. Brainstorming brand & social campaigns, new product launches and any other new brand initiatives with marketing head
3. Briefing and co-ordination of internal or external graphic designers to execute all brand creatives including but not limited to website banners, performance marketing ads, etc.
4. Ideation, briefing, referencing and co-ordination of all brand shoot efforts in-line with aligned brand & marketing priorities and deliverables
5. Ideating, calendar planning for ongoing & campaign-based social media (IG, FB, YT, and so on, as agreed) to solve for agreed target metrics on engagement, reach & followers
6. Day to day management of brand social media handles including posting and replying to customer queries in conjunction with internal teams
7. Create, shoot & edit in-house reels / short videos / shots for social media as required
8. Owning, tracking and reporting on success metrics of all content efforts & social platforms
9. Track social, brand or category trends and pop culture as relevant to build into planning
10. Build in-depth competitor, market & consumer understanding in order to build into planning

Minimum Qualifications

1. 1-2 years working in a content writing / creative strategy role
2. Must have experience planning & executing or directing brand design and / or social media
3. Experience working with a D2C / lifestyle/ fashion brand would be a plus
4. A decent understanding of the digital marketing ecosystem
5. Excellent communication skills – verbal, written and visual
6. Creativity, out of the box thinking and an ability to problem-solve independently

Location

This is a full-time role based in Wagle Estate, Thane (near Mumbai) with 6 days working (Monday - Saturday), and an option to Work From Home 1 day every week

Application Process

Please drop us an email with your CV and a short note on why you would be a good fit at along with past writing samples if available. Don't forget to use the subject line "Social Media & Content Executive Application – (Your Name)". We will get back to you ASAP, if we think your candidature fits the bill.