Social Media - India - Basil Health

Description

Job Description: Social Media & Community Marketing Manager 

Overview 

Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness. 

We are a neurotechnology startup pioneering evidence-based, measurable mental well-being through EEG + AI-powered insights into stress, focus, anxiety, and relaxation. Our mission is simple yet revolutionary: to make mental wellness measurable, personalized, and affordable — helping individuals and organizations cut costs on ineffective or unproven wellness programs. 

By combining AI analytics, neuroscience, and biofeedback, Basil Health empowers people to understand what truly works for their mind, optimizing outcomes while reducing wasteful spending on generic wellness solutions. 

Validated by global institutions such as the Indian Army, IIT Kanpur, IIT Mandi, the University of Maryland, and Michigan State University, Basil Health is building the next era of neurotech-driven, cost-efficient cognitive wellness. 

Role Overview 

We are hiring a Social Media & Community Marketing Manager to lead social media and community growth for our EEG-based mental wellness application and its utility token. The role is focused on education, trust-building, and ethical engagement, not speculation or trading hype. 

A strong familiarity with marketing on X (Twitter) is essential, as X will be the primary platform for token education, narrative building, and community interaction. 

Key Responsibilities

You will own and execute the social media presence across X (Twitter) and supporting platforms, ensuring consistent, compliant communication around token utility, wellness features, and community participation. The role involves translating complex token mechanics into simple, non-financial explanations, managing community conversations, and maintaining a respectful, misinformation-free environment. 

You will plan and publish educational content, feature announcements, and engagement campaigns, while working closely with product, design, and compliance teams to ensure messaging accuracy. You will also monitor performance metrics, community sentiment, and feedback, using insights to continuously refine content and engagement strategy. 

Must-Have Skills 

• Strong experience marketing on X (Twitter), including: 
• Writing high-engagement threads 
• Explaining complex topics simply 
• Community interaction and moderation 
• Understanding X-native growth mechanics 
• Proven ability to communicate utility token concepts without financial or speculative language 
• Excellent written communication and storytelling skills 
• Experience managing online communities with clear rules and moderation standards 
• Ability to collaborate with product, legal, and compliance teams 

Strongly Preferred 

• Experience with Web3 products using utility tokens (not meme or trading-focused tokens) 
• Prior work in wellness, health-tech, fintech, or other regulated environments 
• Familiarity with Discord and/or Telegram community management 
• Comfort working with content calendars, analytics tools, and performance reporting 

Nice to Have 

• Background or interest in mental wellness, psychology, or behavioral science 
• Experience launching or scaling early-stage Web3 or SaaS products 
• Experience managing global audiences across jurisdictions 

What This Role Is Not 

• Not price or trading promotion 
• Not influencer shilling 
• Not speculative or investment marketing 
• Not medical advice communication 

Success Indicators 

• Clear and consistent token utility narrative on X 
• High-quality engagement focused on participation, not speculation 
• Growing, well-moderated community with strong trust signals 
• Zero compliance or policy issues related to token messaging 

How to Apply 

Please share to  

• X (Twitter) accounts or campaigns you've managed  
• Examples of educational or community-focused content 
• A short note on how you would explain a utility token to a non-crypto user