2868797-Senior Executive - Kochi, Kerala, India
46 minutes ago
Job description
DescriptionAs a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities.
Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Roles and Responsibilities- Responsible for email marketing program development and execution, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Requirements
- Knowledge of database management concepts and best practices.
- Strong working knowledge of especially email studio, journey builder
- Basic knowledge of HTML/CSS and responsive designs
- Basic knowledge of email testing platform.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Excellent attention to detail.
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