Manager - Digital Performance Marketing - Consumer Durables (5-8 yrs) - Delhi NCR, India - iimjobs

Description

Digital Marketing Manager, A specialist works to deliver sales online or offline through digital landscape, including driving conversions via omnichannel approach (online and offline).

This candidate executes campaigns, Display & Search, work on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape with a targeted ACOS/ROI.

This includes working on the end-to-end customer journey to drive a best-in-class experience from running marketing campaigns, alignment on landing pages, customer's journey online and offline.

• Execution of performance marketing strategies for marketplace (eg Amazon & Flipkart) business.
• Responsible for lower funnel (onportal) performance marketing. Managing budgets and delivering on ACOS.
• Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility.
• Plan product mix, campaign optimization with partners.
• Delivering on brand metrics across the funnel
• Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase.
• Driving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projects.
• Responsible for enhancing customer journey experience, Content enrichment & UI/UX (company website and on platforms).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate.
• Devise & run an overarching acquisition strategy
• CDM / defining targeting cohorts / use re marketing/retargeting.
• Driving lead generation campaigns (primarily on Meta). Following up on leads and conducting research to identify potential customers.
• Managing our leads to ensure consistent site traffic growth, maintaining our lead databases and tracking lead sources.
• Driving sales closure with offline sales team with tracking and pipeline report management.
• For D2C work closely with content marketing and other teams to build the right content targeting framework across customer cohorts to maximize conversion.
• Monitor Call Centre team (via vendor) for lead qualification, disposition, audit and deliverables on their KRAs for lead qualification rate.
• Examine consumer digital search data from agencies like google & gather insights to develop the content in accordance with customer requirement.
• Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition.
• Audit and improve acquisition user journeys at call centre and drive continuous improvement through testing.
• Analysis and actionable basis various reports.