- Develop and implement lead generation campaigns through different channels like email marketing, social media, content marketing, paid advertising (PPC), and events.
- Work closely with sales and marketing teams to identify target audiences and build buyer personas.
- Create top-notch content (e.g., blog posts, white papers, case studies) that inform and captivate potential customers.
- Handle lead nurturing strategies to keep potential customers engaged and guide them through the sales process.
- Analyze campaign effectiveness with marketing automation tools and pinpoint areas for enhancement.
- Monitor essential performance metrics (KPIs) such as generated leads, conversion rates, and cost-per-lead (CPL).
- Stay informed about the latest marketing technologies and trends.
- Extensive knowledge of marketing automation platforms and analytical tools.
- Strong copywriting and content creation abilities.
- Familiarity with effective lead nurturing techniques.
- Proficient in project management with strong prioritization skills.
- Outstanding communication and collaboration aptitudes.
- Experience with marketing attribution models and account-based marketing (ABM).
- Skills in graphic design or video editing are a plus.
- Minimum of 7 years' experience in marketing.
- BS/BA in Marketing or a related field.
- Excellent written and verbal communication skills.
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Marketing Specialist - Noida, India - Talent Hire RPO
Description
Title: Marketing Specialist
Location: Noida, U.P
Full Time
Looking for a creative and analytical Demand Generation Marketing Specialist to create and implement marketing campaigns that attract leads and support potential customers during their purchasing journey.
Responsibilities:
Requirements:
Qualifications
