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- Maintaining the organization's Social media presence across all digital channels
- Creating and Overseeing the Digital Media strategy (Website, SEO, SEM, SMM, Analytics)
- Developing and managing digital marketing campaigns
- Managing online brand and product campaigns to raise brand awareness.
- Devising strategies to drive online traffic to websites or utilizing Social Media Analytics to manage Brand reputation or generating leads.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Tracking conversion rates and making improvements to websites.
- Managing the design/redesign of websites. Improving the usability, design, content and conversion of websites
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Excellent communication skills
- Excellent attention to detail is indispensable for this profile
- Lead end-to-end operational relationships with the assigned sales team
- Exposure to Online Marketing platforms and best practices
- Hands-on in Analytic setups would be a strong advantage
- Sound knowledge of MS Office Suite. Advanced MS-Excel skills would be advantageous
- Knowledge of social media platforms such as Facebook, Instagram and Twitter
- Knowledge of analytics tools
- Ability to coordinate with multiple teams
Digital Marketing Executive - Surat, India - SetBlue
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Skills