Manager - Marketing & Branding - Mumbai - Jones Lang Lasalle Property Consultants

    Jones Lang Lasalle Property Consultants
    Jones Lang Lasalle Property Consultants Mumbai

    6 days ago

    Full time
    Description

    Key Responsibilities:

    Brand Strategy & Management:

    • Develop, maintain, and champion the company's brand identity, guidelines, and messaging across all touchpoints.
    • Conduct market research and competitive analysis to identify brand opportunities and challenges.
    • Monitor brand health and reputation, implementing strategies for improvement as needed.
    • Ensure brand consistency in all marketing materials, communications, and product offerings.
    • Identify and implement branding initiatives that align with overall business goals and market trends.

    Marketing Strategy & Campaign Management:

    • Plan, execute, and optimize multi-channel marketing campaigns (digital, traditional, events, content, social media, etc.) from conception to completion.
    • Define target audiences and develop tailored marketing strategies to reach and engage them effectively.
    • Collaborate with internal teams (e.g., Sales, Product, PR, Content) to align marketing efforts with business objectives.
    • Manage marketing budgets, allocate resources effectively, and track ROI for all initiatives.
    • Stay abreast of industry trends, emerging technologies, and best practices in marketing and branding.

    Digital Marketing:

    • Oversee and optimize digital marketing channels including SEO, SEM, social media, email marketing, and website content.
    • Manage and improve online content, ensuring it is engaging, relevant, and optimized for search engines.
    • Analyze website traffic and user engagement, implementing strategies to improve performance.
    • Manage social media presence and strategy, fostering community engagement and brand advocacy.

    Content & Communications:

    • Work closely with the content team (or manage content creation directly) to develop compelling and on-brand marketing collateral (e.g., brochures, presentations, videos, case studies, blog posts, website copy).
    • Develop and manage email marketing campaigns, newsletters, and other direct communication efforts.
    • Oversee public relations activities and media outreach (if applicable).

    Performance Measurement & Reporting:

    • Define key performance indicators (KPIs) for all marketing and branding initiatives.
    • Track, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
    • Present regular reports on brand health and marketing ROI to senior leadership.

    Team Collaboration & Leadership (if applicable):

    • Mentor and guide junior marketing team members (if managing a team).
    • Foster a collaborative environment within the marketing team and across departments.
    • Manage relationships with external agencies and vendors as needed.

    Qualifications:

    • Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.

    Skills:

    • Strong understanding of brand principles, brand architecture, and brand storytelling.
    • Proficiency in digital marketing channels and tools (SEO, SEM, social media platforms, email marketing platforms, analytics tools like Google Analytics).
    • Excellent written and verbal communication, presentation, and interpersonal skills.
    • Creative thinking with a strong aesthetic sense and attention to detail.
    • Analytical mindset with the ability to interpret data and make data-driven decisions.
    • Project management skills with the ability to manage multiple priorities and deadlines.
    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
    • Familiarity with CRM software (e.g., HubSpot, Salesforce) and marketing automation platforms is a plus.
    • Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
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