Manager - Marketing - New Delhi - Delphi Infotech

    Delphi Infotech
    Delphi Infotech New Delhi

    1 day ago

    Default job background
    Description

    - If you live and breathe marketing, we need to talk.

    - We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

    - Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

    - To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

    - Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

    - Deploy successful marketing campaigns and own their implementation from ideation to execution

    - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

    - Produce valuable and engaging content for our website and blog that attracts and converts our target groups

    - Build strategic relationships and partner with key industry players, agencies and vendors

    - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

    - Oversee and approve marketing material, from website banners to hard copy brochures and case studies

    - Measure and report on the performance of marketing campaigns, gain insight and assess against goals

    - Analyze consumer behavior and adjust email and advertising campaigns accordingly

    Requirements and skills:

    - Demonstrable experience in marketing together with the potential and attitude required to learn

    - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

    - Solid knowledge of website analytics tools (e. , Google Analytics, NetInsight, Omniture, WebTrends)

    - Experience in setting up and optimizing Google Adwords campaigns

    - Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

    - A sense of aesthetics and a love for great copy and witty communication

    - Up-to-date with the latest trends and best practices in online marketing and measurement

    (ref:iimjobs.com)
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