Digital Operations- Galeries Lafayette - Mumbai - Aditya Birla Fashion and Retail Ltd.

Description

Job Purpose:

To drive operational efficiency and ensure seamless execution of the e-commerce platform by coordinating campaigns, managing consumer journeys, and aligning with marketing, design, and technical teams. This role is pivotal in maintaining platform readiness, executing promotions, and delivering a superior online shopping experience.

Key Responsibilities

• Ensure smooth functioning of the e-commerce platform through regular monitoring and optimization of processes.
• Conduct quality checks to identify and resolve bottlenecks in consumer journeys.

Campaign Management

• Plan, execute, and monitor all campaigns and promotions in line with the marketing calendar.
• Upload banners, promotional assets, and content across the platform.

Platform Performance

• Monitor website performance, uptime, and user experience.
• Coordinate with technical teams to resolve issues promptly.

Data Analysis and Reporting

• Track KPIs such as conversion rates, cart abandonment, delivery times, and customer satisfaction.
• Use insights to improve operational efficiency.

Cross-functional Collaboration

• Align with marketing, product development, and IT teams to ensure cohesive e-commerce operations.

Key Result Areas

• Platform Performance & Uptime:
• Ensure 99.9% platform uptime and smooth functionality during regular and high-traffic periods.
• Resolve operational and technical issues within agreed SLAs.
• Campaign Execution:
• Timely upload and accuracy of banners, promotional content, and campaigns as per the GTM calendar across all platforms.
• Maintain a detailed marketing and promotional calendar with 100% execution accuracy.
• Campaign ROI & Performance Metrics:
• Meet traffic, conversion, and sales targets for all promotional campaigns.
• Analyze campaign performance and present actionable insights to stakeholders.
• Operational Efficiency:
• Achieve defined KPIs such as order processing time, return handling efficiency, and logistics coordination.
• Implement process improvements to reduce operational costs and improve workflows.

About Us: We are a leading e-commerce company dedicated to providing an exceptional online shopping experience to our customers. Our team works tirelessly to ensure seamless execution of our e-commerce platform, and we are looking for a skilled professional to join us in this endeavor.