No more applications are being accepted for this job

Assistant Category Manager - Hyderabad, India - Antler Technologies

Antler Technologies Hyderabad, India

2 weeks ago

Accounting / Finance

Job Description : Category Manager

Location: Hyderabad

The Category Manager with a Digital Marketing Focus at The Good Health Company

will lead the management of product portfolios for the health and wellness division,

with an emphasis on integrating effective digital marketing strategies. Responsible

for overseeing creatives and aligning with Mars for Men and Saturn for Women

brands, this role demands a strategic thinker well-versed in both product

management and digital marketing practices.

Responsibilities:

1. Digital Marketing Integration:

• Develop and execute digital marketing strategies to enhance product visibility and

engagement.

• Collaborate with the marketing team to optimize online channels, including social

media, email, and content marketing.

2. Product Portfolio Management:

• Strategize and implement digital campaigns to drive product awareness and sales.

• Leverage data analytics to assess the performance of digital marketing initiatives

and refine strategies accordingly.

3. Brand Management:

• Ensure digital marketing efforts align with the brand identities of Mars for Men and

Saturn for Women.

• Oversee the creation of compelling digital content that resonates with the target

audience.

4. Creative Management:

• Supervise the development of digital creatives, including graphics, videos, and