- Study company product &translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies & craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more
- Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets
- Strategize market place ranking and lead generation from market place like Hubspot, pipedrive etc.
- Proven experience as a Product Marketer
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
Product Marketing Manager - Ahmedabad, India - Appitsimple Infotek Pvt. Ltd.
Description
About Appitsimple Infotek
Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo a virtual phone system, and SoftwareSuggest a software recommendation platform.
We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.
To know more:
Job description
We are looking for a Product Marketing Manager to lead our outbound marketing activities. Youll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
Responsibilities
Requirement