Performance Marketing - Bangalore South, Karnataka, , India

The Senior Performance Marketing Manager role is designed for a highly strategic, growth -driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track r ...

Job description

The Senior Performance Marketing Manager role is designed for a highly strategic, growth -driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high -impact performance campaigns. The individual will lead large brand accounts, own strategy end -to -end, manage a team, and ensure sustainable and profitable growth across digital channels.
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Key Responsibilities<\/b>
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1. Strategic Leadership<\/b>
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<\/p> ● Develop full -funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
<\/div> ● Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
<\/div> ● Identify opportunities for scale, efficiency, and experimental growth across platforms.
<\/div> ● Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
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2. Performance Management & Optimization<\/b>
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<\/p> ● Oversee and guide the execution of high -budget campaigns across Search, Shopping, Display, Video, and Paid Social.
<\/div> ● Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
<\/div> ● Lead large -scale A/B testing across creatives, placements, audiences, and landing pages.
<\/div> ● Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.
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3. Analytics, Forecasting & Insights<\/b>
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<\/p> ● Build advanced performance dashboards and insight -driven monthly/quarterly review decks.
<\/div> ● Interpret complex data to drive actionable strategies and next -step recommendations.
<\/div> ● Manage forecasting, budget allocation, pacing, and scenario planning.
<\/div> ● Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
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4. Client Leadership & Business Ownership<\/b>
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<\/p> ● Act as the strategic partner for key D2C clients—representing Intent Farm's expertise.
<\/div> ● Lead performance review calls, present insights, set expectations, and drive decision -making.
<\/div> ● Build long -term relationships based on transparency, growth, and data -driven recommendations.
<\/div> ● Consult clients on multi -channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
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5. Team Management & Mentorship<\/b>
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<\/p> ● Lead and mentor a team of performance marketers and associates.
<\/div> ● Define processes, optimization checklists, creative testing frameworks, and best practices.
<\/div> ● Conduct skill assessments, training sessions, and growth plans for team members.
<\/div> ● Ensure high -quality delivery, timely execution, and smooth cross -team collaboration.
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Requirements<\/b>
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<\/p> ● 5–8 years of hands -on experience<\/b> in performance marketing, with strong eCommerce/D2C experience.
<\/div> ● Deep expertise in Meta Ads Manager and Google Ads<\/b>, especially Search + Shopping + Paid Social.
<\/div> ● Proven experience in scaling D2C brands from early -stage to multi -crore monthly revenue.
<\/div> ● Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets<\/b>.
<\/div> ● Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance<\/b>.
<\/div> ● Ability to build and present high -level strategic plans and performance reviews.
<\/div> ● Strong leadership skills with experience managing and growing high -performing teams.
<\/div> ● Excellent communication, client management, and decision -making abilities.
<\/div> ● Experience managing multiple accounts with high budgets in a fast -paced agency environment.
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Good to Have<\/b>
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<\/p> ● Experience with Shopify, landing page tools, or CRO testing platforms.
<\/div> ● Knowledge of automation tools, scripts, or rule -based optimization.
<\/div> ● Exposure to influencer + paid media synergy strategies.
<\/div> ● Ability to contribute to agency growth through process creation and innovation.
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Benefits<\/h3> Why you should join us?
<\/div> ● In case you value the opportunity to work on real & challenging Marketing problems
<\/div> ● In case you value high involvement from founders and learning from them
<\/div> ● In case you value having the autonomy to do things your way and not have to worry
<\/div> about experimental failures
<\/div> ● In case you care about working alongside genuine, honest peers who will have your
<\/div> back, no matter what
<\/div> ● In case you value contributing to the organisation beyond your call of duty; and
<\/div> getting handsomely remunerated for the extra effort
<\/div> ● In case you believe in always learning and want an environment which will invest
<\/div> into your learning for the long term
<\/div> ● In case you want to work on the cutting edge of marketing problems and use the
<\/div> most cutting tools and strategies
<\/div> ● In case you are looking for a place for the long term where you can keep growing
<\/div> with the company (our first few hires from 5 -6 years back, are still with the
<\/div> company)
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<\/div> Why you shouldn't join us?
<\/div> ● In case you are looking for a product company, ofcourse we aren't one
<\/div> ● In case you are looking for a very very structured corporate environment where
<\/div> everyone is extremely clear on their role and ONLY has to do that. We thrive as a
<\/div> bootstrapped company and hence like to be nimble about changes and whatever is
<\/div> needed to be done to get ahead
<\/div> ● In case you are looking for the top bracket pay in the industry - we are not the one
<\/div> for you. You may find hyper funded startups who can do that for you
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<\/div> Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)
<\/div> Location: HSR Layout, Bangalore.
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