BeatO - Manager - App Commerce/Merchandising/Revenue - Gurugram, India - BeatO App

Description

Manager - App Commerce

We are seeking a detail-oriented and analytical App Merchandiser & Revenue Manager to join our team. The ideal candidate will have a strong understanding of e-commerce platforms, consumer behaviour, and revenue strategies.

This person will be responsible for optimising the presentation and performance of our products across various online channels(App & Web) to drive sales and enhance the overall customer experience.

Key Responsibilities:

• Own Revenue generation for ecommerce platforms(App/Web).
• Onboard new brands on the platform and strengthen relationship with existing brands
• Create and manage monthly merchandising calendar
• Manage the online product catalogue, including adding new products, updating product information, and ensuring accuracy and consistency across all platforms.
• Utilize analytics tools and reports to monitor product performance, identify trends, and make datadriven decisions to maximize sales and profitability.
• Collaborate with crossfunctional teams, including marketing, design, and inventory management, to develop and execute merchandising strategies that align with business objectives.
• Implement pricing strategies, promotions, and discounts to drive sales and maintain competitive pricing within the market.
• Optimize product listings for search engine visibility and ensure compliance with SEO best practices to improve organic traffic and search rankings.
• Continuously monitor competitor activity and market trends to identify opportunities for product assortment expansion and differentiation.
• A/B test product presentation, messaging, and placement to optimize conversion rates and enhance the user experience.
• Stay informed about industry developments, emerging technologies, and best practices in online merchandising to maintain a competitive edge.

Skills & Experience:

• Bachelor's/PG degree in Marketing, Business Administration, or related field.
• 35 years of experience in ecommerce merchandising, preferably in a retail or consumer goods environment.
• Strong analytical skills with the ability to interpret data, draw insights, and make informed decisions.
• Proficiency in using ecommerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication and collaboration skills, with the ability to work effectively in a crossfunctional team environment.
• Detailoriented mindset with a focus on accuracy and quality.
• Knowledge of SEO principles and best practices is a plus.
• Experience with A/B testing and conversion rate optimization techniques is preferred.
• Ability to thrive in a fastpaced, dynamic environment and adapt to changing priorities.

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