Marketing Associate - Ahmedabad, India - WorkQuest India

Description

MARKETING ASSOCIATE

We are seeking a talented and driven Marketing Associate to join our company. As a Marketing Associate, you will play a key role in implementing and optimizing marketing strategies to promote our brand, attract customers, and drive sales. You will collaborate with cross-functional teams to execute marketing campaigns, manage digital marketing channels, and analyze campaign performance. This position requires a combination of creativity, analytical skills, and a strong understanding of digital marketing trends and best practices.

Responsibilities

Marketing Campaign Execution:

Assist in the planning, development, and execution of marketing campaigns

across various channels, including social media, email marketing, content

marketing, and paid advertising.

Collaborate with the creative team to create compelling marketing collateral, including graphics, videos, and written content.

Monitor and manage campaign budgets, schedules, and performance metrics.

Digital Marketing Management:

Manage the brand's digital presence, including website content, social media platforms, and online advertising.

Develop and implement strategies to increase brand visibility and drive traffic to the website.

Optimize digital marketing campaigns to improve conversion rates and achieve marketing goals.

Market Research and Analysis:

Conduct market research to identify trends, customer preferences, and competitor activities.

Analyze marketing data and campaign results to measure the effectiveness of marketing efforts and identify areas for improvement.

Provide insights and recommendations based on data analysis to drive

marketing strategy and decision-making.

Content Creation and Copywriting:

Create engaging and persuasive content for various marketing channels,

including website, social media, blogs, and email campaigns.

Write compelling product descriptions, blog articles, and other marketing materials to attract and engage the target audience.

Ensure all marketing content adheres to brand guidelines and maintains a

consistent tone and style.

Relationship Building:

Collaborate with influencers, bloggers, and industry partners to develop

mutually beneficial partnerships and amplify brand reach.

Build and maintain relationships with customers through social media engagement, customer feedback, and community management.

Qualifications

Bachelor's degree in marketing, business, or a related field.

Proven experience in digital marketing, preferably in an ecommerce.

Strong understanding of digital marketing concepts, channels, and best practices.

Proficiency in social media platforms, digital advertising tools, and analytics

platforms.

Excellent written and verbal communication skills with copywriting abilities.

Creative mindset with the ability to develop innovative marketing ideas and

campaigns.

Strong analytical skills and the ability to interpret and analyze marketing data.

Detail- oriented with strong organizational and project management abilities.

Ability to work effectively in a fast-paced, deadline-driven environment.