Search Engine Marketing Analyst - Gurugram - AdLift India

    AdLift India
    AdLift India Gurugram

    11 hours ago

    ₹600,000 - ₹1,600,000 (INR) per year * Marketing / Advertising / Public Relations
    Description

    Senior Executive – Paid Media (E-commerce | D2C Brands)

    Experience: 3+ Years

    Location: Gurgaon ( On-Site Opportunity)

    Company: AdLift Marketing Pvt. Ltd.

    Role Summary:

    We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.

    Key Responsibilities:

    • Plan, execute, and optimize campaigns on:
    • Google Ads (Search, Display, Shopping, Performance Max, YouTube)
    • Meta Ads (Facebook & Instagram)
    • Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
    • Conduct keyword, audience, and competitor research.
    • Monitor budgets, bids, quality score, impression share, and account performance.
    • Perform A/B testing on ads, creatives, audiences, and landing pages.
    • Optimize shopping feeds and scaling strategies for D2C brands.
    • Analyze campaign data, conversions, and ROI; deliver performance reports.
    • Provide growth strategies and optimization recommendations.
    • Coordinate with clients on performance updates and campaign planning.
    • Stay updated with platform trends and algorithm changes.

    Requirements

    • 3+ years of hands-on Paid Media experience.
    • Strong expertise in Google Ads & Meta Ads.
    • Experience handling E-commerce / D2C accounts with revenue targets.
    • Strong analytical and reporting skills (GA4 knowledge preferred).
    • Agency experience preferred.
    • Good communication and client handling skills.
    * This salary range is an estimation made by beBee
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