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    • Marketing Specialist - Delhi - Leuze India

    Leuze India
    Leuze India Delhi

    1 month ago

    Default job background
    Construction / Facilities
    Description

    About Leuze Electronic

    With curiosity and determination, we – the Sensor People from Leuze – have been innovators for technological milestones in industrial automation for more than 50 years.

    The success of our customers is what drives us along with our future-oriented work. Leuze continuously sparks new ideas, thus actively contributing to progress within the industry.

    Key Responsibilities:

    • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.
    • Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
    • Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales.
    • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
    • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.

    Duties:

    • Research markets, analyze customer data, and create strategies to reach the target audience.
    • Develop and execute marketing strategies for products and services, including creating campaigns, managing budgets, and tracking metrics to measure Return On Investment (ROI).
    • Analyze market trends, customer data, and competitive insights to drive revenue and customer loyalty.
    • Work with other teams within the company, such as sales, public relations, and customer service to ensure successful marketing initiatives.
    • Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.
    • Stay up to date with industry news and trends to ensure that marketing efforts are always current.
    • Create content such as reports, presentations, press releases, newsletters, and other materials to promote the brand.
    • Identify customer service issues, anticipate customer needs, and develop solutions to address them.
    • Manage the day-to-day operations of the marketing department, including overseeing any staff and managing budgets.
    • Represent the company and its products at conferences, trade shows, and other events.

    Required Skills and Qualifications:

    • A bachelor's degree or master's degree in marketing or a related field from a recognized university.
    • Certification in marketing or digital marketing.
    • At least 4-6 years of experience in a marketing role.
    • Knowledge of digital marketing tools and analytics software.
    • Strong communication and writing skills for interacting with customers, vendors, and stakeholders.
    • Creative and analytical thinking for problem-solving.
    • Experience in copywriting and graphic design.
    • Knowledge of customer segmentation and targeting.

    Other Details:

    • Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot's Inbound Certification Course.
    • Familiarity with marketing analytics tools like Google Analytics and SEMRush.
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Marketing specialist