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    • Inbound Marketing Specialist - New Delhi - FirstPrinciples Growth

    FirstPrinciples Growth
    FirstPrinciples Growth New Delhi

    3 weeks ago

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    Description

    About FP Growth

    FirstPrinciples Growth, a leading marketing agency, empowers SaaS companies to scale profitable revenue through digital marketing and growth strategies. Our proven methodologies, including Own The SERP and Beat the Churn Death Trap, enable us to build growth engines for our clients.

    About the Role:

    We seek an experienced SEO Specialist with in-depth knowledge of on-page and off-page optimization, technical SEO, keyword research, and CRM management. The ideal candidate is proficient in tools like Google Analytics, Search Console, SEMrush, and Ahrefs, and capable of driving impactful results through effective SEO strategies.

    Key Responsibilities:

    • Conduct comprehensive keyword research, competitive analysis, and website audits to inform data-driven SEO tactics.
    • Develop and implement robust SEO strategies to improve online visibility, drive organic traffic, and increase conversions.
    • Collaborate with internal teams such as Content, UX/UI, and Development to ensure seamless website optimization.
    • Monitor, analyze, and report on campaign performance using SEO tools, identifying areas for improvement and providing actionable recommendations.
    • Stay updated on industry trends, algorithm updates, and SEO best practices to maintain a competitive edge.
    • Ensure all SEO efforts adhere to ethical, white-hat SEO practices.
    • Communicate clearly and effectively with clients and internal stakeholders to align SEO strategies with business objectives and meet project deadlines.

    Desired Qualifications:

    Technical Skills:

    • Proficiency with tools such as SEMrush, Ahrefs, Google Analytics, and Search Console is essential.
    • Strong expertise in on-page and off-page SEO, technical SEO audits, and keyword research.
    • Familiarity with project management tools like Basecamp, Asana, or Trello for remote team collaboration.
    • Experience creating and managing reports to present data-driven insights and performance metrics.

    Soft Skills:

    • Excellent communication and collaboration skills, with the ability to explain SEO concepts to non-technical stakeholders.
    • Strong project management and organizational abilities to handle multiple projects and deadlines efficiently.
    • Analytical mindset with a focus on problem-solving and improving campaign performance.

    Experience:

    • 4–7 years of SEO experience, preferably in a marketing agency environment.
    • A degree in Mass Communication, Marketing, or a related field (preferred but not mandatory).

    What We Offer:

    • An opportunity to work in a dynamic and collaborative environment.
    • A chance to grow your expertise and career in an evolving SEO landscape.
    • Competitive compensation and opportunities for professional development.
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