Marketing Lead - Pune City

Location: · Pune/Mumbai · Experience Required: 7+ Years · Who are we looking for?We are looking for a proactive, detailed oriented and creative Digital Marketing Expert to lead and scale the India Digital Marketing function to join our team. · In this role, you will be responsib ...

Job description

Location:
Pune/Mumbai

Experience Required: 7+ Years

Who are we looking for?

We are looking for a proactive, detailed oriented and creative Digital Marketing Expert to lead and scale the India Digital Marketing function to join our team.

In this role, you will be responsible for developing and implementing online marketing strategies to drive brand awareness, engagement, and lead generation.

You will manage social media campaigns, SEO/SEM efforts, content creation, email marketing, and performance analytics.

You will also play a key leadership role in mentoring, developing, and scaling a high-performing digital marketing team in India, fostering collaboration, innovation, and best practices across channels.

This role will act as the primary India point of contact for Global Marketing, ensuring alignment on priorities, timelines, brand standards, and campaign execution.

The ideal candidate is data-driven, has a strong understanding of the latest digital marketing trends, and possesses excellent communication and project management skills.

What will you do?

Collaboration & Leadership

• Work closely with the Head of Marketing, Global marketing team, Sales team and wider TECHNIA technical teams to create, manage and optimize marketing campaigns with SEO, SEM and PPC strategies for each defined business area.
• Lead and manage day-to-day marketing operations for the India team, including planning, prioritization, quality control, and timely delivery of projects.
• Manage team workloads, project timelines, and delivery quality to ensure global standards and brand guidelines are consistently met.

Marketing Operations & Execution

• Support graphics and creative production using corporate templates and brand guidelines.
• Update the software website content and ensure it is kept up to date.
• Planning, creating content, and monitoring the ongoing presence on the website and social media.
• Coordinate and support execution across multiple marketing activities including graphics creation, web updates, campaign design, ABM initiatives, and marketing collateral.
• Conduct industry and market analysis to identify new target markets or prospects.
• Prepare e-newsletters and promotional emails and organize their distribution through HubSpot.
• Manage and optimize conversion points in campaigns using the HubSpot automation tools, including landing pages, workflows, etc.
• Measure performance of digital marketing efforts using a variety of Web analytics tools.
• Own campaign reporting, dashboards, and performance tracking while ensuring data accuracy and CRM hygiene within HubSpot.
• Work with our Global Marketing Team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.
• Leverage expertise in tools such as HubSpot to manage and optimize marketing and CRM workflows.

Quality Management

• Establish and improve processes, documentation, and best practices to enhance team efficiency and marketing effectiveness.
• Oversee the quality of marketing output.
• Monitor progress, flag risk and implement workflow improvements.

Technical Requirements

• Proven experience in Digital Marketing, preferably in a B2B environment.
• Strong hands-on experience with HubSpot (Marketing Hub and CRM), WordPress, Project management tools like Jira, campaign execution, workflows, automation, reporting, and data management.
• Solid expertise in SEO, SEM, PPC, and B2B email marketing.
• Strong understanding of marketing analytics, campaign performance tracking, and conversion optimization.
• Excellent project management and stakeholder coordination skills, with the ability to manage multiple priorities independently.
• Strong conceptual understanding of content strategy and visual/graphic communication to effectively collaborate with onsite/global marketing and design teams.

Good to have skills

• Hands-on experience in graphics, visual design, or content creation
• Exposure to AI tools in marketing (content generation, automation, campaign optimization, analytics, etc.)
• Hands on across the full marketing mix, including ABM or integrated campaigns.

Desired Qualifications

• Bachelor's/master's in marketing.
• Experience across the full marketing mix.
• Experience with Adobe Creative Suite.
• Experience within a B2B technical marketing environment.
• Experience working in a global or matrix organization with cross-regional stakeholders is a plus.

Corporate Values

Our Culture
We take deep pride in our company's culture and heritage. We are open-minded, understanding and have an agile and fun-to-work-with organization that is transparent and forthright.

We have a modern organization that is not tied down by hierarchies and bureaucracy. Our employees are given a high degree of freedom and responsibility, and space for personal development. We want our employees to love their job and develop the best-of-breed solutions.

Diversity and Inclusion

As a meritocratic organization, we firmly believe that not only does Diversity and Inclusion promote a healthy society, but it is also highly essential to catalyze an atmosphere and a workplace that are fueled by innovation and creativity.

We are committed to fostering a diverse and inclusive workforce that fully represents different cultures, backgrounds, and viewpoints.

Division Profile

With over 30 years of experience and more than 6000 Customers worldwide, TECHNIA is a leading global supplier of Product Lifecycle Management (PLM) solutions for creating and managing product information throughout the entire product lifecycle, from product planning, development and design to production, sales, training, and support.

TECHNIA, with more than 650 employees across 21 locations around the world, has business in the whole of Europe, Asia, and North Americas.

As part of its PLM solutions portfolio, TECHNIA provides PLM products from Dassault Systèmes, complemented by itsown developed product portfolio such as Value Components, Integration Framework Q-Checker, xCompare, CAVA, myPLM and Lite3D.

The Dassault Systèmes portfolio TECHNIA resells consists of CATIA for designing the virtual product, ENOVIA and SmarTeam for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences.

In partnership with other leading suppliers in the field, TECHNIA also offers solutions within CAD, technical document management, product configuration, and visualization.

TECHNIA's PLM services include business process review, organizational change management, implementation, deployment, training, maintenance, and support.

Company Profile
Addnode India is a tightly integrated subsidiary of the Addnode Group (


NASDAQ OMX:
ANODB) providing software development and implementation services.

We develop digital solutions and work in close collaboration with our customers, helping them design, build and manage products, properties, and infrastructure.

Our offerings help product development that limits environmental impact andcreates sustainable development while maintaining profitability for our customers. In the public sector, our digital solutions enable efficient administration and communication with citizens.

We are a fast-growing company with 2000+employees working from our 3 locations in India – Thane (Mumbai), Pune and Bangalore.

We have a modern organization that is not tied down by hierarchies or bureaucracy, which puts emphasis on delegatedresponsibility.

We are often praised by our customers for the strong integration of our employees in India with our global teams worldwide.

We take our responsibility to the world around us seriously and are certified according to the ISO standards 9001:2015and 14001:2015.

This guarantees that the way we work with quality and our environmental impact is continuouslyimproved and objectively reviewed.

We have achieved a strong double - digit growth rate every year since our inceptionin 2012 and being part of the Addnode Group, we have a strong foundation to capitalize upon.

Group Profile
Addnode Group (


NASDAQ OMX:
ANODB) is an international information technology company with 2200+ employeesin 19 countries.

In close collaboration with our customers, we create digital solutions that make use of software and services to build a more sustainable society.

Our customers use our digital solutions to design, build, and manageproducts, properties, and infrastructure.

For more than 25 years, Addnode Group has actively contributed to more sustainable societies in which people, companies, authorities, and organizations interact with the technology that surrounds us.

We conduct our operations in three divisions:
Design Management, Product Lifecycle Management, and Process Management. Addnode Group's shares are listed on Nasdaq Stockholm.

Vision
A digitally sustainable society in which people, companies, authorities, and organizations interact with the technology that surrounds us.

Mission
Addnode Group acquires, operates, and develops entrepreneur-driven companies that help digitalize society.

Business Model
We provide software and services with a high level of recurring revenue from support, maintenance, subscription, and SaaS solutions.

We take long-term responsibility for the software and services that we provide, which create value and stability for our customers and profitability for the Group.

Strategy
Our strategy is to acquire, operate, and develop entrepreneur-driven companies that help digitalize society.

The company has identified five strategic pillars for fulfilling its assignment to achieve long- term, profitable, and sustainable growth:

Leadership in our areas of operation
Innovative product and service offerings
Efficiency in everything we do
Decentralized management
Acquisitions.