Junglee Games - Gurgaon/Gurugram, India - iimjobs

Description

As our Associate Director - Brand Strategy, you will be a part of our branding team who'd help us build, measure and raise brand awareness.

The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

• Plan, create, and oversee the implementation of a comprehensive brand strategy, with the focus on increasing brand awareness and boosting player acquisition
• Perform indepth market research and leverage consumer insights to provide brand positioning recommendations and create USPs that can help us differentiate
• Define a content marketing strategy that can help us increase visibility, boost brand awareness, and reliably drive qualified organic traffic
• Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
• Oversee the design and development of marketing collaterals, such as digital/acquisition creatives, banners, landing pages, social media posts, and paid ads
• Manage all brand promotions for the company, including paid media, tv/mass media campaigns, social media advertising, and sponsorships
• Provide mentorship and guidance to our designers/copywriters in order to ensure all marketing collateral aligns with the company's vision and effectively promote our brand

• Proven working experience as Brand Manager/Sr. Manager or an equivalent position
• 68+ Years of experience in Branding, Market research and Consumer Insights.
• Prior experience in a realmoney gaming company will be a plus
• Uptodate with the latest trends and marketing best practices.
• Looking candidates only from Gaming Company.