Assistant General Manager/General Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    PURPOSE OF THE ROLE:
    To drive marketing strategies across all the malls and to ensure the communication, initiatives and creatives are in line with the marketing strategy


    KEY RESPONSIBILITIES:

    • Lead all creative and campaign development across all the malls

    Campaigns include:
    Brand Campaigns, Mall eventing campaigns, Live experiences & Loyalty / app campaigns


    • Custodian of all Brand Guidelines across the portfolio.
    • Work with CMO & Head Marketing Ops in defining mall positioning across the cities.
    • Work with the digital team in synergizing online curation of ideas.
    • Work in tandem vertical heads to chalk out a coherent creative strategy that goes across advertising, in mall and Digital.
    • Help with ideation of concepts & ideas for in mall activations.
    • Heads Consumer research & insights

    SKILLS & COMPETENCIES:

    • Strong analytical abilities.
    • Excellent communication, collaboration and delegation skills.
    • Timeline management, a creative bent and an eye for detail
    • Retail brands exposure

    JOB CONDITIONS:
    Office Environment