Programmatic Activation Specialist - Bengaluru
1 month ago
Job summary
Programmatic Traders are executional experts responsible for the setup optimization and performance management of programmatic advertiser campaigns They ensure that campaigns deliver against client KPIs by continuously adjusting bidding strategies optimizing budgets refining targeting and troubleshooting technical issues By leveraging data-driven insights automation tools and deep platform expertise the team maximizes the efficiency and effectiveness of media investments
Responsibilities
- Campaign Setup & Execution Own the end-to-end technical setup pacing launch of programmatic campaigns Work closely with Account Managers to ensure campaigns align with strategic objectives client goals Real-Time Optimization & Performance Management Actively monitor campaign performance make real-time adjustments bids budgets audience segmentation creative rotation DSP settings maximize outcomes Implement data-driven optimizations improve campaign efficiency increase value media investment Reporting Analytics Insights Develop execute advanced bidding strategies cost efficiency scale maintain performance benchmarks Optimize budget allocation channels audiences creative variations based insights Technical Troubleshooting Platform Support Identify resolve technical issues ad serving data discrepancies pixel implementation delivery errors Ensure seamless operations proactively addressing campaign setup or platform challenges Collaboration Innovation Partner internal teams test new features implement automation strategies enhance workflow efficiencies Stay ahead industry trends testing emerging technologies targeting capabilities AI-driven optimizations Metrics Success Campaign Performance ROI Achievement key performance metrics CTR CPC NRX Audience Quality Efficiency Accuracy Execution On-time error-free campaign setup minimal adjustments required post-launch Optimization Impact Demonstrable improvements campaign efficiency through data-driven optimizations Operational Excellence Quick troubleshooting reduced campaign downtime proactive issue resolution We create intelligent connections accelerate development commercialization innovative medical treatments help improve patient outcomes population health worldwide
Job description
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