Senior Brand - Kolkata - confidential

    confidential
    confidential Kolkata

    2 days ago

    Full time
    Description

    Key Responsibilities:Brand Strategy Development:

    • Understand business requirements for projects
    • Develop and implement comprehensive brand strategies to enhance market position and appeal to target audiences.
    • Ensure brand consistency across all marketing channels and customer touchpoints.
    • Conduct market research and competitive analysis to identify trends and customer needs, shaping brand strategy accordingly.

    Content Strategy Creation:

    • Lead the development of content strategies across digital and offline platforms, aligning with overall brand objectives.
    • Create, curate, and manage high-quality content, including blog posts, case studies, social media posts, videos, etc.
    • Collaborate with internal teams and external partners to produce compelling and relevant content.

    Campaign Management:

    • Planned and executed integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
    • Monitor and analyze campaign performance, providing insights and recommendations for optimization.

    Social Media Strategy:

    • Develop and execute social media strategies to increase brand visibility and community engagement.
    • Manage social media accounts, including content planning, publishing, and community interaction.
    • Track and report on social media performance metrics to gauge effectiveness.

    Brand Messaging Positioning:

    • Develop and refine the brand voice, ensuring consistent messaging across all communication channels.
    • Create messaging frameworks that communicate the companys value proposition and unique differentiators.

    Executive Reporting to Management: Analytics Reporting

    • Monitor and evaluate the success of branding and content initiatives through key performance indicators (KPIs).
    • Provide regular performance reports to senior management, adjusting strategies to meet business goals.

    Required Skill Sets:

    • Bachelors degree in Marketing, Communications, Journalism, or a related field; Masters degree is a plus.
    • At least 10-12 years of experience in brand strategy, content creation, and digital marketing, preferably in the IT or technology sector.
    • Should be able to lead a team of min. ten members. Must be strong with client communication.
    • Strong understanding of digital marketing, content strategy, social media management, basics of SEO and SEM, and marketing strategies.
    • Exceptional written and verbal communication skills with a keen eye for detail.
    • Strategic and creative thinking with a data-driven approach to decision-making.
    • Strong project management skills, capable of managing multiple projects simultaneously with experience in the IT industry.

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