Content Marketer - Thane, India - Prep Study
Description
Responsibilities:
Develop and implement content strategies to drive brand awareness, educate our audience, and generate leads, & convert sales
Write, edit, and proofread high-quality content, including blog posts, articles, whitepapers, case studies, e-books, and social media posts, with a focus on accuracy, clarity, and relevance to medical professionals and consumers.
Conduct thorough research on medical topics, supplements, treatments, procedures, and industry trends to ensure that content is accurate, up-to-date, and evidence-based.
Collaborate with cross-functional teams, including marketing, product management, and medical experts, to develop content that aligns with brand messaging, product offerings, and customer needs.
Optimize content for search engines (SEO) and user experience (UX) to improve visibility, engagement, and conversion rates.
Manage content distribution across various channels, including our website, blog, social media platforms, email newsletters, and third-party publications, to maximize reach and impact.
Monitor and analyze content performance metrics, such as website traffic, engagement, and conversion rates, and use insights to refine content strategies and improve outcomes.
Stay informed about industry regulations, guidelines, and best practices related to medical writing, content marketing, and healthcare communications, and ensure that our content remains compliant and ethical.
Stay up-to-date on emerging trends, technologies, and developments in healthcare and medical marketing to identify new opportunities and innovative approaches for content creation and distribution.
Contribute to the development of marketing campaigns, product launches, and other initiatives by providing strategic insights and recommendations based on your expertise in medical writing and content marketing.
Qualifications:
Bachelor's degree in a related field like B.Pharm, Nutrition & Dietetics, B.Sc., etc with a knack for content writing
1-2 years experience in content marketing, preferably with a focus on medical writing, healthcare communications, or related fields.
Excellent writing, editing, and proofreading skills, with a strong command of medical terminology, concepts, and standards.
Demonstrated ability to translate complex medical information into clear, engaging, and accessible content for diverse audiences.
Strong research skills with the ability to gather and synthesize information from multiple sources to support content development.
Experience with content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics) preferred.
Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions for content marketing challenges. Passion for healthcare, medical science, and improving patient outcomes through education and awareness