Social Media Marketing Specialist - Jaipur, India - Gems Paradise

Description

Should be able to work closely with brand managers, marketing specialists, and social media managers to develop methods to enhance a brand's visibility and market share. This role balances creative, analytical, and strategic thinking. Should be able to conduct rigorous analysis and market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand's positioning, and generate revenue. This role will MAJORLY FOCUS ON DEVISING STRATEGIES FOR E-COMMERCE AND DIGITAL MARKETING.

Brand Strategist Responsibilities:

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data, and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges, and opportunities.
• Developing brand architecture, positioning, and strategy.
• Writing compelling brand stories.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.

Brand Strategist Requirements:

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.