Digital Marketing Executive - Gurugram, India - Videonetics

    Videonetics
    Videonetics Gurugram, India

    2 weeks ago

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    Description

    We are looking for an experienced and result-driven Digital Marketing Executive to join our marketing team As a Digital Marketing Executive at our company, you will be solely responsible for setting up, implementing and managing the company's digital marketing strategy. We expect you to have experience a big passion for digital marketing technologies and a keen interest in trends.

    Primary Responsibilities:
    • Develop a digital marketing strategy & program for the company & products.
    • Plan and execute all web, SEO/SEM, database marketing, email, and social media plans.
    • Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.
    • Plan and monitor the ongoing company presence on social media (, IG, Twitter, Facebook, YouTube etc.)
    • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
    • Plan, develop, & execute effective lead-generation campaigns through digital platforms.
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Work with the creative agency to publish Blogs.
    • Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.
    • Provide creative ideas for content marketing and updating the website
    • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.
    • Respond to customer enquiries received through any digital channels.
    • Review technologies and explore new developments in the digital landscape.
    • Work closely with cross-functional teams across Product, IT, regulatory and legal to ensure DM activities occur within the ambit of processes and regulations.
    Qualification and Experience
    • Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field
    • Experience of minimum 3 years in the domain.
    • Proven experience in digital marketing in an agency, B2B IT or telecom companies.
    • Expert in SEO, Website management, Performance Marketing
    • Understanding of the principles of design for digital communications
    • Experience in engaging with reputed digital marketing agencies.
    • Expertise in Blogging.
    • Paid Advertising experience using FB/Google or any other platforms.
    TECHNICAL SKILLS
    • Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.
    • Basic knowledge of HTML, Python, & R – programming is an added advantage.
    • Working knowledge of Microsoft Office.