Digital Demand Generation Lead - Delhi Division - Edvoy

    Edvoy
    Edvoy Delhi Division

    1 week ago

    Description

    Digital Demand Generation Lead at Edvoy

    Role Overview

    Edvoy is a digital platform that simplifies the world of education. We empower students to make informed decisions throughout their University application journey by providing impartial, free content and advice in one place.

    Key Responsibilities:

    • Plan, execute, and optimize multi-channel online demand generation campaigns across META, Google Ads, LinkedIn Ads, Programmatic & Display Networks.
    • Manage search intent–based campaigns (high-intent study abroad keywords) and remarketing/retargeting across platforms (web, app, CRM audiences).
    • Drive end-to-end lead funnel ownership CPL, CAC, conversion rates, lead quality, and ROI.

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