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- Develop and execute comprehensive marketing strategies to drive awareness, demandgeneration, and customer acquisition in the B2B market segment.
- Lead the creation of integrated marketing campaigns across various channels, includingdigital, social media, events, and content marketing, to engage target audiences and drivemeasurable results.
- Utilize market research, customer insights, and competitive analysis to identifyopportunities and inform decision-making.
- Build and nurture strong relationships with key stakeholders, including customers,partners, industry influencers, and media outlets, to enhance brand reputation and drivethought leadership.
- Oversee the development of compelling marketing collateral, sales enablement tools, andproduct messaging that effectively communicates our value proposition anddifferentiators.
- Drive continuous optimization and performance measurement of marketing initiativesthrough data-driven analysis and KPI tracking, ensuring ROI and effectiveness.
- Manage and mentor a high-performing marketing team, fostering a culture ofcollaboration, innovation, and professional development.
- Stay abreast of industry trends, emerging technologies, and best practices in B2Bmarketing to identify new opportunities and maintain a competitive edge
- MBA degree from a reputable institution with a focus on marketing or related field.
- Proven track record of success in senior marketing roles, preferably within the technologyor SaaS industry, with a strong emphasis on B2B marketing.
- Demonstrated experience in developing and executing multi-channel marketing strategiesthat drive customer acquisition, revenue growth, and market share expansion.
- Deep understanding of marketing analytics, metrics, and reporting tools to measureperformance and drive data-driven decision-making.
- Strong leadership skills with the ability to inspire, mentor, and motivate a diverse team ofmarketing professionals.
- Excellent communication and interpersonal skills, with the ability to effectivelycollaborate with internal and external stakeholders at all levels.
- Strategic thinker with a results-oriented mindset and a passion for innovation andcontinuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing prioritiesand business needs.
Chief Marketing Officer - Gurugram, India - Real Time Data Services
Description
Here the person will play a pivotal role in driving our marketing strategy and initiatives toaccelerate growth, enhance brand visibility, and strengthen our position in the market.
Reportingdirectly to the CEO, you will lead a talented team of marketing professionals and collaborateclosely with cross-functional stakeholders to achieve our business objectives.
Key functional responsibilities :
Requirements :