Digital Marketing Specialist - Pune, India - BrandSkript

Description

Job Title: Digital Marketing Specialist

Location: Balaji Nagar, Pune

Job Type: Full-time [Work From Office]

Roles and Responsibilities:

Digital Marketing Strategy Development and Implementation:

• Devise and execute comprehensive digital marketing strategies to amplify brand visibility and augment traffic flow to the agency's online platforms.

Campaign Analysis and Optimization:

• Assess and refine marketing campaigns for optimal performance, focusing on lead generation, conversion rate optimization, and marketing analytics.

Lead Generation & Performance Marketing Expertise:

• Spearheaded conversion rate optimization initiatives, leveraging expertise in marketing analytics and digital marketing strategy formulation.
• Evaluate marketing campaigns, strategize content marketing efforts, and conduct data analysis to drive performance enhancements.

Social Media Marketing and Brand Management:

• Cultivate brand awareness and reputation through strategic social media marketing endeavors, emphasizing brand presence and effective brand management.

Advertising Trend Research and Strategy Development:

• Explore evolving advertising trends to inform the creation and adjustment of digital marketing strategies, ensuring alignment with industry best practices.

Email Marketing Strategy Development:

• Formulate and execute email marketing strategies to engage target audiences effectively.

Competitive Analysis:

• Conduct comprehensive competitive analyses to glean insights for optimizing digital marketing strategies.

Advanced SEO Strategies and Campaign Management:

• Implement advanced SEO techniques, oversee SEO campaigns, and conduct regular audits to sustain performance standards and ensure client transparency through data-driven insights.

Online Advertising Campaign Management:

• Develop and manage online advertising campaigns across diverse platforms like Google Ads, Facebook Ads, Ads, Twitter Ads, etc.

Performance Monitoring and Reporting:

• Utilize tools such as Google Analytics and Facebook Insights to monitor and analyze digital marketing campaign performance, furnishing regular reports and insights to the team.

Keyword Research and Content Optimization:

• Conduct thorough keyword research and optimize website content to enhance organic search rankings.

Social Media Presence Management:

• Manage the agency's social media presence, curating engaging content, scheduling posts, and engaging with audience interactions.

Collaboration with the Design Team:

• Collaborate with design professionals to develop visually captivating digital assets for advertising campaigns, social media posts, and email newsletters.

Continuous Learning and Innovation:

• Remain abreast of the latest trends and best practices in digital marketing, advertising, and design, proposing innovative ideas to augment campaign performance.

Client Collaboration and Solution Customization:

• Liaise with clients to comprehend their marketing objectives and tailor bespoke digital marketing solutions to fulfill their requirements.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Demonstrated experience in digital marketing, preferably within an advertising or design agency context.
• Proficiency in various digital marketing channels and platforms, including Google Ads, Facebook Ads, Ads, Instagram, and Twitter.
• Mastery of digital marketing tools and analytics platforms like Google Analytics, Facebook Insights, SEMrush, and Moz.
• Exceptional written and verbal communication skills, coupled with the ability to craft compelling content for digital platforms.
• Strong creative thinking and problem-solving abilities, complemented by a keen eye for design and meticulous attention to detail.
• Capacity to work independently and collaboratively, adeptly managing multiple projects and deadlines.
• Excellent interpersonal skills with a proven ability to foster and sustain client relationships.
• Digital marketing certifications (e.g., Google Ads certification, HubSpot certification) are advantageous.

Benefits:

• Competitive salary
• Professional development opportunities
• Dynamic and collaborative work environment

How to Apply:

Please submit your resume, cover letter, and portfolio demonstrating your design skills and relevant experience to