Senior Associate - Bengaluru, India - Yubi Group

Description

AbouttheCompany:

Yubiformerly known as CredAvenue is redefining global debt markets byfreeing the flow of finance between borrowers lenders andinvestors. We are the worlds possibility platform for the discoveryinvestment fulfillment and collection of any debt solution. At Yubiopportunities are plenty and we equip you with tools to seizeit.
InMarch 2022 we became Indias fastest fintech and most impactfulstartup to join the unicorn club with a Series B fundraising roundof $137million.
In2020 we began our journey with a vision of transforming anddeepening the global institutional debt market through technology.Our twosided debt marketplace helps institutional and HNI investorsfind the widest network of corporate borrowers and debt products onone side and helps corporates to discover investors and access debtcapital efficiently on the other side. Switching between platformsis easy which means investors can lend invest and trade bonds allin one place. All of our platforms shake up the traditional debtecosystem and offer new ways of digitalfinance.

• YubiCredit Market With the largest selection of lenders onone platform our credit marketplace helps enterprises partner withlenders of their choice for any and all capitalrequirements.
  
• Aspero Fixed income securities platform for wealth managersfinancial advisors and retail investors to channel client and owninvestments in fixedincome
  
• FinancialServices Platform Designed for financial institutions tomanage colending partnerships & asset basedsecuritization
  
• Spocto Debt recovery & risk mitigationplatform
  
• Corpository Dedicated SaaS solutions platform powered byDecisiongrade data Analytics Pattern Identifications Early WarningSignals and Predictions to Lenders Investors and BusinessEnterprises
  

Sofar we have onboarded over 17000 enterprises 6200 investors& lenders and have facilitated debt volumes of over INR140000crore.
Backedby marquee investors like Insight Partners B Capital GroupDragoneer Sequoia Capital LightSpeed and Lightrock we are theonlyofitskind debt platform globally revolutionizing thesegment.

AtYubi People are at the core of the business and our most valuableassets. Yubi is constantly growing with 1000 likeminded individualstoday who are changing the way people perceive debt. We are a funbunch who are highly motivated and driven to create a purposefulimpact. Come join the club to be a part of our epic growthstory

Snapshotof Job Description:Role Brand Communications Senior Associate
BrandStrategy:Develop a deep understanding of the companys business goals targetaudience and competitive landscape. Formulate and execute acomprehensive brand strategy aligned with the companysobjectives.
IndustryKnowledge:Stay updated on the latest trends regulations and developments inthe financial services sector especially those related to debtmarkets inIndia.
ContentCreation:Createcompelling and engaging content (written and visual) that resonateswith the target audience. This includes website content blog postssocial media posts press releases video properties and othermarketingcollateral.
MarketResearch:Conductmarket research to identify customer needs preferences and painpoints. Use insights gained to refine the brand strategy and createtargetedmessaging.
EventManagement:Planand execute events webinars and conferences to increase brandvisibility and engage with key stakeholders in the financialservicesindustry.
Analyticsand Measurement:AnalyzeKey Performance Indicators (KPIs) to assess the success of brandcampaigns and make datadriven decisions to improveoutcome
Stakeholdermanagement:Collaboratewith crossfunctional teams such as business sales and productdevelopment among others to ensure a consistent brand message andstrategy across theorganization.

Skills
CommunicationSkills: Strong written and verbal communication skills areessential for conveying the companys value proposition vision andmission clearly to both internal and externalstakeholders.
DigitalMarketing: Familiarity with digital marketing channels and tools iscrucial. This includes social media marketing search engineoptimization (SEO) email marketing andadvertising.
Adaptability:The financial services industry is dynamic and the ability to adaptto changes in the market regulations or company priorities iscrucial for success in thisrole.
CreativeThinking: Develop innovative and creative content and campaignsthat differentiate the company in the market. Find creativesolutions to communicate complex technological offerings to adiverse audienceeffectively.

Persona
3years of experience in communications and/or marketing rolespreferably in financialservices
Provenability to learn fast; comfort with evolving priorities andjuggling multiple deliverablessimultaneously.
Handsonwithout external agencys support and can work independently withoutsupervision.
Taskorientedand always strive for finishing the tasks by duedate.
ExceptionalEnglish writing skills with an ability to distill complex topicsand information into clear persuasivemessaging.
Agood understanding of platforms including LinkedIn FacebookInstagram & Google to drive contentinitiatives
Agood sense of design to oversee the production of creativeassets
Someexposure to media relations/PR ispreferred

Persona 3+ years of experience in communications and/or marketingroles, preferably in financial services Proven ability to learnfast; comfort with evolving priorities and juggling multipledeliverables simultaneously. Hands-on without external agency'ssupport and can work independently without supervision.Task-oriented and always strive for finishing the tasks by duedate. Exceptional English writing skills with an ability to distillcomplex topics and information into clear, persuasive messaging. Agood understanding of platforms including LinkedIn, Facebook,Instagram & Google to drive content initiatives A good sense ofdesign to oversee the production of creative assets Some exposureto media relations/PR is preferred