Rozana Rural Commerce - Delhi NCR, India - iimjobs

    iimjobs
    iimjobs Delhi NCR, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description

    E-Commerce Strategy:

    • Develop and execute the organization's ecommerce strategy in alignment with overall business goals.
    • Stay informed about industry trends, emerging technologies, and best practices in ecommerce.

    Platform Management:

    • Oversee and manage the organization's presence on ecommerce platforms (e.g., website, marketplace channels).
    • Ensure a seamless and userfriendly online shopping experience.

    Digital Marketing:

    • Plan and execute digital marketing campaigns to drive traffic, customer acquisition, and sales.
    • Collaborate with marketing teams to optimize SEO, SEM, and other online advertising strategies.

    Product Presentation:

    • Optimize product listings, images, and descriptions for maximum visibility and appeal.
    • Implement merchandising strategies to showcase products effectively.

    Conversion Optimization:

    • Analyze website analytics and user behavior to identify opportunities for conversion rate optimization.
    • Implement A/B testing and other strategies to improve the overall conversion funnel.

    Customer Experience:

    • Monitor and enhance the endtoend customer journey on the ecommerce platform.
    • Implement customer feedback mechanisms and address issues promptly.

    Inventory Management:

    • Coordinate with inventory and logistics teams to ensure accurate product availability and timely order fulfillment.
    • Implement inventory control measures to minimize stockouts and overstocks.

    Collaboration with Cross-Functional Teams:

    • Work closely with IT, marketing, sales, and customer service teams to ensure seamless integration and coordination.
    • Collaborate with product teams to introduce new products and features.

    Analytics and Reporting:

    • Utilize analytics tools to generate regular reports on key performance indicators (KPIs) related to ecommerce.
    • Provide insights and recommendations for continuous improvement.

    Security and Compliance:

    • Implement and maintain security measures to protect customer data and ensure compliance with relevant regulations.
    • Stay updated on ecommerce laws and regulations.

    Qualifications and Skills:

    • Bachelor's degree in Marketing, Business, E-Commerce, or a related field. Master's degree is a plus.
    • Proven experience in ecommerce management and digital marketing.
    • Strong analytical and datadriven decisionmaking skills.
    • Familiarity with ecommerce platforms, CMS, and online marketing tools.
    • Excellent communication and collaboration skills.

    Personal Attributes:

    • Strategic thinking and problemsolving abilities.
    • Resultsdriven with a focus on achieving sales targets.
    • Leadership skills to manage and motivate a team.
    • Adaptability to a dynamic and fastpaced digital environment.
    • Innovation and creativity in driving ecommerce initiatives.


    The E-Commerce Lead is responsible for driving the success of the organization's online sales channels, ensuring a positive customer experience, and contributing to overall business growth through effective e-commerce strategies.