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- Campaign Development and Execution: Plan, execute, and monitor paid and organic digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Develop Content Strategies: Develop content strategies to engage target audiences and enhance brand presence.
- Search Engine Optimization (SEO): Optimize website content, landing pages, and blog posts for search engines. Conduct keyword research and implement on-page and off-page SEO strategies.
- Content Creation and Management: Collaborate with the content team to create engaging text, image, and video content for social media and digital channels. Manage and schedule posts on various platforms using social media management tools.
- Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, or similar. Prepare reports on ROI, conversion rates, and other KPIs to guide decision-making.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and engage customers. Optimize email templates for higher open and click-through rates.
- Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and technologies. Experiment with new strategies to improve campaign performance.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in managing digital marketing campaigns.
- Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CRM platforms.
- Strong understanding of SEO, PPC, email marketing, and social media.
- Excellent analytical, organizational, and communication skills.
- Creative mindset with an eye for detail.
- Certification in Google Ads, Facebook Blueprint, or HubSpot.
- Knowledge of HTML/CSS basics for landing page optimization.
- Experience in video editing and graphic design tools (e.g., Canva, Adobe Suite).
Digital Marketing Specialist - noida - JRV Industries LLP

2 weeks ago

Description
Job Summary
We are seeking a skilled and creative Digital Marketing Specialist with experience in the fragrance/Air Care industry to develop, implement, and optimize online marketing strategies.
The ideal candidate will be responsible for managing digital channels, analyzing performance data, and creating innovative campaigns to drive brand awareness, engagement, and conversions in these sectors.
Qualifications and Skills:
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