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    Sr. Associate - new delhi, India - Chegg India

    Chegg India
    Chegg India new delhi, India

    1 month ago

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    Description

    Description

    Senior Associate, Search Engine Marketing | Jasola, New Delhi, India

    Your goal – to help and better the lives of students.

    The Culture

    Chegg's culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our "fast feedback" system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals.

    The Organization: Marketing Operations (MO)

    The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, social, affiliate, and display. Going beyond customer acquisition, MO participates in analysing students' behavioural trends to enable better business outcomes. The team also monitors and assesses the industry landscape to generate actionable insights.

    The Role: Sr. Associate, Search Engine Marketing

    Execution of paid search media campaigns in the SA360 platform for Chegg. Managing ad campaign setup, trafficking creative, execution, performance analysis and reporting.

    The ideal candidate should be excited to join our team's mission to aid in the strategic growth of Chegg by building the capability of developing processes that increase capacity by making ongoing marketing activities more efficient, scalable, & predictable.

    Responsibilities

  • Conduct market research on keywords, consumer trends, audience targeting, competing brands, industry tool, and technology trends.
  • Write attractive and concise copies for adverts.
  • Launching and optimizing Paid Ads campaigns (SEM) including search and app campaigns to maximize search engine returns and website traffic.
  • Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks.
  • Monitor budgets, bid strategies, and oversee search platform accounts, flagging and solving potential issues with the accounts, ads, or campaigns.
  • Provides regular updates to internal and external stakeholders.
  • Provide actionable recommendations based on data-driven insights to optimize campaigns.
  • Translate strategic plan to a mid-level and detailed execution plan.
  • Analyse audience data with a strategic mindset to consistently reduce CPL.
  • Achieving outcomes with Performance max campaigns and enhancing lead quantity and quality.
  • Analyse extensive campaign data to formulate solutions for improved ROAS.
  • Develop and maintain a deep understanding of digital advertising best practices and emerging trends: Stay up to date with the latest developments in digital advertising.
  • Requirements:

  • Proven experience of managing Google AdWords/Bing campaigns in SA60 (Search Ad 360) with a track record of driving successful results.
  • Candidates should have at least 3-4 years' hands-on experience.
  • Any bachelor's degree in marketing, communications, or similar.
  • Strong understanding of SEM techniques and best practices.
  • Experience in data analysis and reporting.
  • Exceptional written and verbal communication skills.
  • Advanced Excel skills; VLOOKUP, Pivot tables , etc.
  • Able to quickly jump on opportunities, communicate effectively with the stakeholders, and adjust approach in a fast-paced environment.

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