Marketing Manager - Bengaluru, India - EASYECOM

    EASYECOM
    EASYECOM Bengaluru, India

    2 weeks ago

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    Description
    No


    of Positions:
    01


    Work Location:
    Bengaluru


    About the position:
    We are looking for a highly analytical thinker with an audience first mindset for the role ofcontent marketing manager.

    The candidate needs to be a hustler who knows how to hackgrowth in a fast-paced, ever evolving environment with proven results in previous profiles.

    Youare expected to be an expert in your understanding of how content can play a crucial role forany business.

    A strong understanding of analytics, the nuances and advantages, andshortcomings of each platform, and know-how to utilize data in formulating the campaignstrategy is a must.


    About EasyEcom:

    EasyEcom is an industry-leading omnichannel order & warehouse management solution foreCommerce businesses and multichannel retailers like Epigamia, Mondelez International, MyGlamm, Borosil, Prestige, etc.

    We are persistently growing, from a few hundred clients to over7000+ global clients, a handful of dedicated team members to 110+ members strong team,and being VC funded, we are continuing to expand over and beyond

    Responsibilities:

    • Develop and implement sophisticated digital marketing strategies across diverseonline platforms.
    • Orchestrate a seamless integration of content initiatives to ensure cohesivebrand narrative.
    • Articulate and implement a comprehensive content repurposing strategy,transforming content into various formats tailored to the chosen channels fordissemination.
    • Drive targeted traffic, both organic and inorganic, and foster engagement thatseamlessly translates into measurable sales and brand promotion.
    • Implement robust metrics to measure the effectiveness of marketing activities.
    • Analyze results to derive actionable insights, informing data-drivendecision-making for future campaigns.

    Requirements:

    • Master's degree in marketing or related field
    • 4+ yrs prior experience in SaaS/B2B domain or both
    • Showcase tangible results in past profiles
    • A thorough understanding of user behavior and multi-flow buyer journey
    • Well adept with Webflow and marketing automation
    • Ability to plan and create audience relevant content with a strong SEOunderstanding (SEM experience is a ++)
    • Strong analytical skills, with experience analyzing data and making data-drivendecisions
    • Proficiency with analytics tools (social media, SEO, Competitor analysis) along withGA and GSC
    • Excellent communication & collaboration skills
    • Prior working Experience with PR and Branding activities
    Ability to prioritize and manage multiple tasks and projects