Performance Marketing - Mumbai, Maharashtra

Job summary

DTDC is looking for a Performance Marketing & Digital Analytics Manager to build and scale our full-funnel growth engine — driving acquisition, retention, and engagement across digital channels.

Responsibilities

• Define and execute DTDC's performance marketing strategy across paid media, CRM, SEO, and Martech.
• Run end-to-end campaigns on Google Ads, Meta, LinkedIn, and programmatic platforms.
• Deploy & manage Martech tools: GA4, GTM, Meta Business Suite, Salesforce/HubSpot.
• Own budgets, KPIs, reporting, and performance optimization across channels.
• Drive funnel improvements through A/B testing, experiments, and diagnostics.
• Partner with Product & Sales to enhance acquisition, conversion, and user journeys.
• Build and mentor a high-performing team across performance, CRM, SEO, and Martech.
• Develop dashboards, forecasting models, and attribution frameworks for decision-making.
• Lead SEO initiatives to expand organic visibility and traffic.
• Support go-to-market campaigns for business expansion and growth.

Qualifications

• 5+ years in performance, growth, or lifecycle marketing with proven results (preferably in startups, B2B, or Ecommerce).
• Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Advanced skills in GA4, GTM, attribution modeling, and funnel analysis.
• Proficiency with CRM platforms (Salesforce/HubSpot), automation tools, and CMS (e.g., WordPress).
• Strong grasp of funnel metrics, experimentation, conversion optimization, and ROI-driven marketing.
• Experience managing large budgets and delivering measurable outcomes.
• Excellent communication and cross-functional collaboration skills.

Job description