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- Develop and implement comprehensive digital marketing strategies to optimize performance across various channels, with a focus on Meta Ads, Google Ads, and SEO.
- Conduct in-depth keyword research, competitor analysis, and audience targeting to inform campaign strategies and improve ROI.
- Create compelling ad copies, visuals, and landing pages to enhance user engagement and conversion rates.
- Manage and optimize advertising budgets to maximize return on investment and achieve business objectives.
- Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition to evaluate campaign effectiveness and make data-driven decisions.
- Stay updated with industry trends, algorithm changes, and best practices in digital marketing, particularly within the eCommerce sector.
- Collaborate with cross-functional teams including design, development, and analytics to ensure alignment of marketing efforts with overall business goals.
- Provide regular reports and insights on campaign performance, highlighting successes, challenges, and opportunities for improvement.
- Continuously test and iterate on marketing strategies, ad creatives, and targeting parameters to optimize campaign performance and drive continuous improvement.
- Stay abreast of emerging technologies and platforms in digital marketing, exploring opportunities for innovation and growth.
- Bachelor's degree.
- Proven experience of 5-7 years in digital marketing, with a focus on Meta Ads, Google Ads, and SEO in the e-commerce sector.
- Proficiency in using digital marketing tools and platforms such as Facebook Ads Manager, Google Ads, Google Analytics, SEMrush, etc.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication skills with the ability to articulate complex ideas clearly and concisely.
- Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
- Creative thinking and problem-solving skills, with a keen eye for detail.
- Proactive attitude with a willingness to learn and adapt to evolving technologies and trends in digital marketing.
- Experience working in an eCommerce environment is highly desirable.
Performance Marketer - New Delhi, India - Dhwani Astro
Description
We are seeking a skilled Performance Marketer with 5-7 years of experience, particularly adept in Meta Ads, e-commerce, Google Ads, and SEO within the e-commerce domain. As a Performance Marketer, you will be responsible for developing and executing strategic digital marketing campaigns to drive traffic, engagement, and conversions for our e-commerce platform.
Responsibilities:
Requirements:
If you meet the above qualifications and are passionate about driving results through digital marketing, we encourage you to apply and join our dynamic team