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- Responsiblefor all paid marketing and lead generation.
- Theclient has two brands in different verticals; one is service basedand the other is retail (ecommerce and offline). Knowledge of bothis a must.
- Create ad strategies and implementthem.
- Expertise in these platforms is a mustMeta (business manager) Google Ads Google My Business Quora AdsManager LinkedIn Ads Manager Merchant Center (and other similarplatforms).
- Analytics Data tracking for ads (onthe platform the website and social media handles) will be theresponsibility of this person. Complete data tracking andanalytics. (preferable ad and organic allanalytics).
- Lead gen Will be accountable formeeting lead generation targets via paid strategies and for paid adspends and ROI
- Technical optimization maketechnical recommendations to developers in order to improve adresults.
- Regular competitor analysis andresearch. He/she should be able to understand the market and defineour audience.
- Some level of creativity isneeded as they have to guide the content and graphic/video teamsand get assets that suit the adstrategy.
- Createpaid ad strategies along with the marketing head. This will involveplanning the distribution of funds between platforms and thedifferent types of ads to be run.
- Monitor adsand tweak as necessary.
- Take ownership of leadgeneration via paid ads. Work with the presales and sales teams toensure theres an adequate flow of leads.
- Workwith the content graphic and video teams to create ad assets thatresonate with the target audience.
- Diligentlytrack efforts and results to create reports andinferences.
- Bachelors degree in Marketing Business or relatedfield
- Proven experience in performancemarketing or digital advertising
- Stronganalytical skills with the ability to interpret complexdata
- Proficiency in digital marketing tools andplatforms such as Google Ads Facebook Ads Manageretc.
- Experience in conducting A/B testing anddata analysis to optimize campaignperformance
- Knowledge of SEO best practices andprinciples
- Excellent communication andinterpersonal skills
- Ability to workeffectively in a fastpaced dynamicenvironment
- Strong project management andorganizational skills
- Uptodate with the latesttrends and best practices in digitalmarketing
Performance Marketing - Bengaluru, India - Albatronix Consulting
Description
We are looking for aPerformance Marketing professional for a client. The client is aninterior designagency.Responsibilities:
Role:
RequiredQualifications:
digitaladvertising,performance marketing,digital marketing,googleadwords,facebook ads,linkedin ads,googleads