Senior Manager- Digital Outreach - Noida, India - Amity University, Noida Campus

    Amity University, Noida Campus
    Amity University, Noida Campus Noida, India

    2 weeks ago

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    Description
    • Develop and execute strategic digital branding campaigns aimed at enhancing brand preference
    • Manage all aspects of digital branding initiatives, including content creation, distribution (Influencer Marketing) and performance analysis, ensuring alignment with brand objectives and messaging.
    • Proactively monitor and manage the brand's reputation on digital channels, promptly addressing any issues or concerns to maintain a positive online presence.
    • Identify and capitalize on opportunities for digital branding growth, leveraging market trends, consumer insights, and competitor analysis to drive continuous improvement.
    • Implement feedback mechanisms such as surveys to gather insights and feedback from key stakeholders including students, alumni, parents, recruiters, and employees, utilizing this data to refine digital branding strategies.
    • Cultivate a positive electronic word-of-mouth (eWOM) by engaging with and mobilizing the student community, alumni network, parents, recruiters, and employees to advocate for the brand online.
    • Proficient in creating compelling presentations
    • Closely work with Content Marketing team

    Experience : 10-12 years