Sales Marketing Officer - New Delhi
3 days ago
Job description
Job Title:
Sales & Marketing Officer
Organization Type:
NGO – Women Empowerment & Livelihood Program
Location:
South Delhi
Reports To:
Program Manager / Director
Job Summary
The Sales & Marketing Officer will be responsible for promoting and selling products made by women beneficiaries of the NGO.
The role includes developing online and offline sales channels, increasing brand visibility, identifying new markets, and contributing to new product ideas based on market demand.
The goal is to generate sustainable income for women artisans and support the NGO's mission.Key Responsibilities1. Sales Development (Online & Offline)
Develop and implement sales strategies to increase revenue.
Identify and approach retailers, wholesalers, and corporate clients.
Organize stalls in exhibitions, fairs, and local markets.
Develop partnerships with boutiques, supermarkets, and gift shops.
Maintain sales records and prepare monthly sales reports.
- Online Marketing & E-commerce
Create engaging content (product photos, reels, stories, testimonials).
List and manage products on e-commerce platforms (Amazon, Etsy, Shopify, etc.).
Handle customer inquiries and online orders.
Run promotional campaigns and digital advertisements (if budget allows).
- Branding & Promotion
Design promotional materials (brochures, catalogues, posters).
Share impact stories of women beneficiaries to attract customers.
Coordinate photo shoots and product descriptions.
- Market Research & New Product Development
Gather customer feedback to improve existing products.
Suggest new product ideas based on demand.
Analyze competitor products and pricing strategies.
- Inventory & Coordination
Monitor stock levels and forecast demand.
Ensure quality standards are maintained.
Qualifications & Skills
Bachelor's degree in Marketing, Business, or related field (preferred).
1–3 years experience in sales, marketing, or e-commerce.
Knowledge of digital marketing tools and social media management.
Strong communication and negotiation skills.
Creative mindset with ability to identify new product opportunities.
Passion for women empowerment and social impact.
Key Performance Indicators (KPIs)
Monthly and annual sales targets achieved.
Growth in online followers and engagement.
Number of new partnerships or retail outlets secured.
Introduction of successful new products.
Increase in repeat customers.
Suggested New Product Ideas (Depending on Skills of Women)
Here are some market-friendly product ideas that sell well both online and offline:
- Handmade & Eco-Friendly Products
Soy candles
Herbal teas
Reusable cloth bags
Eco-friendly gift hampers
- Home & Lifestyle
Cushion covers & table runners
Customized gift sets
Festive décor items
- Food Products (If Permitted by Regulations)
Homemade snacks
Millet-based healthy products
- Fashion & Accessories
Embroidered scarves
Tote bags
Sustainable fashion items
- Corporate Gifting Solutions (High Revenue Potential)
Event return gifts
Eco-friendly office kits
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