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- Planning and executing media associations(sponsorship) and brand campaign with efficient(maximize ROI) and effective media plans
- Tailoring the Media Mix to communicate the marketing communication and brand imagery to right target audience, at right time and at right place (medium of communication)
- Tracking media habits and media consumption patterns (Medium Wise, Genre Wise), Industry Media Spends (medium, genre) and continuous engagement with various media houses across mediums to understand the trends and opportunities.
- Maintain Media Agency & Vendor relationships along with Rate Delivery and quality delivery
- Media Planning - (TV, OTT, PRINT, CINEMA, OOH & RADIO)
- 100% and efficient utilization of media budgets
- Optimized and efficient media plan
- Monitoring performance of media agency and plans/associations(sponsorships) deliverables
- Negotiation of media rates
- Competition Media Tracking & Trend Monitoring
- Management MIS & Presentation
- Adherence to internal controls and policies
- Understanding of Media Basics of Reach, Frequency & Impact based planning
- Independently (Hands on experience) of handling and developing media campaigns, execution and monitoring of media plans
- Co-ordination & Negotiations with media agency partners
- Monitoring of day to day and campaign related work of media agency
- Go-Getter
- Team Player
- Critical thinking
- Negotiation Skills
- Problem Solving
- Customer Obsession
- Knowledge of media planning and measurement software/tools like YUMI, Adex, IRS, ABC, Comscore, TAM, RAM etc
- Understanding of BARC & Digital Planning Tools
- Proficiency in MS Office
Media Manager - New Delhi, India - Maruti Suzuki India Limited
Description
Purpose : To plan and execute media campaigns and sponsorships for MSIL
Role Description:
Qualification : MBA (Marketing)
Experience : 4 - 7 years
Principal Accountabilities :
Skills/Knowledge
Behavioural Competencies :
Technical Competencies :