Business Head - Bagalur, India - Triangulas HR Solutions LLP

Description

• Brand Perception Metrics: Utilize market research surveys and brand perception studies to track changes in how clients and the industry perceive the agency. Measure recognition as a "Video First Digital Marketing Agency" compared to simply a "video agency."
  
• Marketing and Communication Effectiveness: Analyse the reach and impact of marketing campaigns aimed at repositioning the agency. Track engagement rates, campaign conversion rates, and mentions in relevant digital marketing contexts.
  
• Service Diversification: Monitor the percentage increase in projects that include comprehensive digital marketing solutions beyond video production alone, reflecting the agencys new positioning.
  
  

• Revenue Growth: Measure the percentage increase in agency revenue year-over-year.
  
• Client Retention Rate: Track the percentage of returning clients, aiming for an industry-leading retention rate.
  
• New Client Acquisition: Count the number of new clients acquired per quarter and the increase in market penetration in targeted sectors.
  

• Project Delivery Efficiency: Monitor the percentage of projects delivered on time and within budget.
  
• Employee Satisfaction and Retention: Utilize regular surveys to gauge team satisfaction and turnover rates, aiming for improvements year-over-year.
  
• Team Performance and Development: Evaluate the effectiveness of training programs and professional development opportunities through team performance metrics and individual growth assessments.
  

• Client Satisfaction Scores: Utilize client feedback and satisfaction surveys post project delivery to assess content quality and service levels.
  
• Innovation Index: Track the adoption rate of new technologies and creative techniques within projects, linking this to client acquisition and satisfaction.
  
• Error and Revision Rate: Measure the frequency of errors or requested revisions on delivered projects as a proxy for quality control, aiming for a decrease over time.
  

Requirements

• Bachelors degree in marketing, finance, business administration, or similar.
  
• A masters degree in a relevant field will be advantageous.
  
• At least five years of relevant experience as a Key Accounts Manager in Digital Marketing Space with the last few years as a Head of Business.
  
• Strong B2B Networking skills
  
• Proficiency in managing growth and generating leads on platforms like LinkedIn and other social media platforms.
  
• Strong B2B liaising experience.
  
• Extensive knowledge of marketing strategies, channels, and branding.
  
• Superb leadership, communication, and collaboration abilities.
  
• Exceptional analytical and problem-solving skills.
  
• Strong time management and organizational abilities.